Can you afford to be sustainable? Can you afford NOT to be sustainable?
In mid-August, we met with Jennifer Clark of CSRA. She has been curating a series of podcasts that explores issues of social responsibility, sustainability and philanthropy. The series is called Doing Good is Good for Business.
CSRA is a UK based organisation with global reach. It provides online and face-to-face training and independently verified CSR accreditation around the four pillars of CSR: Environment, Workplace, Community and Philanthropy. It also offers consultation and Social Impact Report writing. CSRA is running this series of podcasts to support its partners and members and to increase awareness of how to be more socially responsible.
Dr Peter Ellington and Fran Ellington from TBLA were joined by Hannah Wooller. At the time of recording, Hannah had been MD of Hudson Architects for over 5 years. She has since set up Matter of Place Architects CIC. She discusses how Hudson Architects have benefitted from having a sustainable accountancy firm such as TBLA. You can hear Hannah in the last 6 minutes of the podcast.
Jennifer starts by asking Peter to talk about his recent doctoral research and teaching experience; how this has informed his ideas on why accounting education needs to change to meet the needs of a more environmentally and socially sustainable future.
Peter then suggests that businesses need to ask the right questions of their accountants. He challenges business owners and managers to question whether their finances align with their sustainable vision, objectives and targets. He describes how traditional accountants tend only to look backwards. He offers advice on how to engage your accountant to have a more forward-looking role.
Fran continues by discussing:
- The cost and benefits of becoming a more sustainable business, citing some practical examples.
- The legislation affecting businesses either directly or indirectly through the supply chain? For example – The Task Force for Climate-Related Financial Disclosures (TCFD) and the Green Claims Code.
- Green finance and grants to help businesses become more sustainable.
- How SMEs can voluntarily report on the ‘non-financial’ elements of a business strategy (e.g. natural capital, climate and biodiversity impact, social impact and good governance).
- The long-term benefits of becoming sustainable.
In the last section, Hannah Wooller shares some examples of the positive impact for Hudson Architects, having engaged the services of TBLA for over two years.
Listen to the 36-minute podcast here

Fran leads TBLA’s sustainability services and HR function, delivering Net Zero Workshops, decarbonisation and ESG consultancy for SMEs and organisations. She develops and delivers sustainability education across multiple frameworks, notably as tutor for ESTU Global’s Sustainability Manager and Carbon Manager programmes, teaching sustainability managers and leaders from diverse corporate backgrounds. In her dual role at TBLA, she obtained B Corp certification and drives the company’s ongoing ESG momentum, while supporting TBLA’s commitment to environmental and social responsibility through practical sustainability solutions and a focus on inclusive team leadership through the company’s HR function.