Peter Ellington of Norwich-based Triple Bottom Line Accounting has been named “Most Inspiring Accountant 2024” in a national business award.
Peter and his team had already won the “Consistently High Standards” and “High Profile Practice” categories before beating five other finalists to win the overall 2024 AVN Award.
This was due to our focus on supporting businesses in becoming more sustainable while remaining financially secure, and helping clients develop a Net Zero strategy.
Triple Bottom Line Accounting is no stranger to awards, having won Small Firm of the Year (Midlands, Wales and the East of England) in the 2023 Accounting Excellence Awards. We also won the Changing Lives award in last year’s AVN Awards.
Commenting on his win, Peter said:
“It’s a real honour to receive these awards. They are very much the result of a tremendous team effort. We aspire to be the change we want to see in creating a “business for good”. This means that we each bring a diverse but equally valuable range of skills and experiences to promote the culture and values of Triple Bottom Line Accounting. We believe that profit is not the purpose of business but the outcome of a well-run business living out a purpose that benefits society and the environment.”
The Most Inspiring Accountant Award is organised by the training and coaching organisation AVN.
The award recognises the achievements of accountants in practice over seven different categories, with category winners going forward to compete for the overall title.
Shane Lukas, Managing Director of AVN, added:
“Peter and his team are shining examples of how accountants can be a huge force for good in the world. I can’t wait to see what they do next.”

Image of Peter Ellington receiving his trophy from Shane Lukas attached. L to R: Emma Slack, AVN, Practice Growth Expert; Luke Hilditch, Triple Bottom Line, Director; Peter Ellington, Triple Bottom Line, CEO; Shane Lukas, AVN, Managing Director.

Image of Peter Ellington holding the AVN trophy – image credit Gail Dalmaine
Notes:
Triple Bottom Line Accounting – https://triplebottomlineaccounting.com/
Phone: 01603 619 570
Email: hello@triplebottomlineaccounting.com
The AVN Most Inspiring Accountant Awards are held each year to focus on the accountancy firm that has achieved the most in seven categories: Business Vision, Practice Differentiation, Business Advisory, Client Committed Team, Consistently High Standards, High Profile Practice, and Changing Lives. Category winners then compete for the overall prize of AVN Most Inspiring Accountant.
AVN Inspiring Accountants provides training and coaching for UK accountancy practice owners who want to improve their practice efficiency, profitability, and sustainability and make a real difference to their business owner clients. Based in Derbyshire, it was founded in 1999. Shane Lukas is the Managing Director. www.avn.co.uk For more details, contact Susan Clegg – phone 07952 477675 – email susan.clegg@avn.co.uk

Fran leads TBLA’s sustainability services and HR function, delivering Net Zero Workshops, decarbonisation and ESG consultancy for SMEs and organisations. She develops and delivers sustainability education across multiple frameworks, notably as tutor for ESTU Global’s Sustainability Manager and Carbon Manager programmes, teaching sustainability managers and leaders from diverse corporate backgrounds. In her dual role at TBLA, she obtained B Corp certification and drives the company’s ongoing ESG momentum, while supporting TBLA’s commitment to environmental and social responsibility through practical sustainability solutions and a focus on inclusive team leadership through the company’s HR function.